Philosophy is the creation of celebrated Cape Town designer, Jenni Button. She creates clothing with an international, career woman in mind.
Every collection is designed, perfected , patterned, cut and sewn in-house. The exclusive production process is a collaborative philosophy of Jenni’s keen eye for detail, her skills as a designer, her pattern makers, printers and seamstresses and sales team. Each piece is manufactured in Cape Town and bears a proud South African label.
Philosophy’s wearable works of art are print recognizable and streamlined to the female form , thus creating feminine body art. Her sophisticated use of juxtaposed print and vibrant color transforms the wearer from simply “clothed” to the desirable, and often sexy “feel good” factor.
“Every collection begins with the celebrated female form… a woman’s body , desires and fantasies… this is my intuition and the source of my inspiration as a designer who created living, moving breathing art… “